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TRUMP CALLS MERCADONA A CULTURAL PHENOMENON
1 Dec
The United States Department of Agriculture describes Mercadona as a cultural phenomenon in Spain.
The chain dominates the market and shapes the daily lives of millions of residents. In 2024 it reached sales of 34 point 5 billion dollars and remains far ahead of its rivals. Its success is driven by strong private labels such as Hacendado and Deliplus and a clear focus on affordability. In a fragmented retail landscape Mercadona has become a familiar and reliable part of daily life for many families.
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