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AI FOR TRAVEL
More than half of travellers use AI for trips to Spain
More and more people are using AI such as ChatGPT, Gemini and Google AI to plan their trips to Spain. Research by McKinsey shows that 55% of travellers use AI in their preparations. Around 30% do so regularly, while 25% use it occasionally for inspiration or practical information. More than 90% trust the information provided by AI. However, almost no one wants a system to make bookings independently without supervision: only 2% are in favour of this. AI is particularly valued for inspiration, destinations and general information. It is also increasingly being used for visa regulations or assistance during the trip. The travel world is still in its infancy, but it is clear that AI will play a lasting role.
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